Industry Profile

The horse industry is a strong and viable sector of Ontario’s agricultural industry and is steadily growing. The 2006 Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) census reported that the estimated number of horses living in Ontario was 379,412. Compared to the 2001 census, Ontario’s horse population has increased by 16.7% in the last five years and over 28% in the past ten years.

Economic Impact of the Ontario Horse Industry

2010 Canadian Horse Industry Profile Study

The OEF membership currently consists of more than 22,000 horse enthusiasts who represent all sectors and regions of the horse industry including professionals, amateurs, competitors and recreational enthusiasts from all ages and disciplines.

The average OEF member is a well-educated female between the ages of 50-59 years with an income of $60,000 to $80,000. She is computer literate with access to the Internet.

Age & Gender

  • Adult Females – 57%
  • Adult Males – 11%
  • Junior Females – 29%
  • Junior Males – 3%

Areas of Interest

  • Own a horse(s) – 65%
  • Lease a horse(s) – 12%
  • Own a stable – 22%
  • Compete – 47%
  • Recreation (trail, lessons, games, etc.) – 53%

Geographics

  • Central Ontario – 45%
  • Northern Ontario – 5%
  • Southwestern Ontario – 25%
  • Eastern Ontario – 25%